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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Does anyone remember when satellite news conferences were cutting-edge?). Daily newspaper circulation in the United States has fallen from its height of 61.8 Daily newspaper circulation in the United States has fallen from its height of 61.8

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

“It’s not just a matter of getting a version and printing it. Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct.

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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Know your Audience

PRSay

Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). Millennials.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You began your news career in 1988 and have been an on-air personality since the early 1990s.

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