Conference, Data-Driven PR, Measurement and Technology

Conference

Data-Driven PR

Measurement

Technology

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Let’s parallel that to PR and marketing. Vice President, Technology Business Development East Coast. Derek Lyons.

Data-Driven PR

Data-Driven PR Sports Marketing Analytics

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?

Data

Data Publicity Data-Driven PR How To

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology. Christopher S.

Facebook

Facebook Social Media Mobile Video