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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

The long-term reputational repercussions of a dramatic emotional exit. Hitting cc: all or discussing certain things in group meetings or on a conference call can drastically escalate what could easily be resolved in a one-on-one meeting. “There is no private communication in customer service. Let me explain why.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62
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Making sense of modern public relations

Stephen Waddington

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Media relations is making way for influencer relations.

Publicity 119
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Remember to share your content outside of marketing.

Trends 57
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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. Let’s meet Laura!