NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

APRIL 4, 2016

Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. To share or not to share: the role of content and emotion in viral marketing. doi:10.1002/pa.1471. The Secret to Viral Success. Marketing Research , 24 (4), 10-15.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

JULY 7, 2017

For comparison, New York is home to 55 Fortune 500 companies. Matt Furman , chief communications and public affairs officer at Best Buy (he’s also spent time at Mars and Google–not a bad resume). To be precise, that’s 53 Fortune 500 companies between the two markets. California has 53.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. Natalie Bushaw, director-public relations, Life Time Fitness. But, that’s probably where the comparisons end. An alum of Goff Public and a one-time advisor to Norm Coleman, Mike is doing his own thing these days. No brainer on a list like this.

Agency 60

Agency Groups Public Affairs B2B 60

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. And now we will talk about social media.

Data 78

Data Media Analytics Energy 78