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PHA x 5WPR London Exchange Recap

5W PR

One thing that really stood out to me was a lead generation tactic that their crisis department leveraged…Newspapers. They told us that every morning they would read the newspaper to try and locate any “hot” stories that they could try and go after. In comparison, the U.S. which is home to hundreds of go-to publications.

Travel 88
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. China is credited with starting the world's first newspaper.

Ethics 52
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78