PHA x 5WPR London Exchange Recap
5W PR
JANUARY 21, 2020
One thing that really stood out to me was a lead generation tactic that their crisis department leveraged…Newspapers. They told us that every morning they would read the newspaper to try and locate any “hot” stories that they could try and go after. In comparison, the U.S. which is home to hundreds of go-to publications.
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