Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Your Brand is Not the Hero…Your Customer is the Hero.

B2B 66

B2B Trade Shows Survey Study 66

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. It becomes a tick-box exercise. Companies in the West should absolutely be prioritizing this as a key issue. It was clear that they felt like the company had their back.

Handbook 36

Handbook Trade Shows Employee Local 36

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. But in 2022, great leaders and smart companies will move from simply dealing with uncertainty to actually embracing and leveraging it — as a catalyst for positive change. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52