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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 192
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Every company should have a crisis handbook

PR in High Definition

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. If a crisis hits, no time need be wasted making introductions to the company.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

Meeting 97
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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

In fact, pay won’t always sway candidates, as 50% say they wouldn’t work for a company with a bad reputation. To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. HR and recruitment.

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PR and propaganda in Ukraine

Stuart Bruce

Last October I had the privilege of being the chief moderator at the Kyiv session of the Davos World Communication Forum where I met volunteers from the UCMC, many of who work in public relations for companies and PR consultancies. A good reference for doing this is the Verification Handbook from the European Journalism Centre.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. She misses some key issues and then suddenly a crisis hits the company – can she cope?

Crisis 63