Why ROI and PR are like Oil and Water
Doctor Spin
JUNE 29, 2022
Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.
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