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Why ROI and PR are like Oil and Water

Doctor Spin

Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

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A Night at the 40th Annual Totem Awards

Barokas

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Public Affairs – Apprenti. Our team’s work generated over 1.2 billion media impressions for VICIS.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That phrase is often financial code suggesting a company is for sale. It makes sense.

Software 124