Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now. What do you think? Lookin’ good, right? Our business and capabilities have changed A LOT in the past few years.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Newsfile

JANUARY 30, 2024

In particular, short form videos are booming in PR trends. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105