Remove Community Remove Crisis Remove Privacy Remove Viral
article thumbnail

Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. The cultural impact was huge, yet the United crisis also shows business resilience.

Airlines 180
article thumbnail

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? an innovator. a motivator; and.

Film 40
article thumbnail

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? an innovator. a motivator; and.

Film 40