Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

What do you think of the ad and the subsequent viral response? ” Why it matters: Whether it’s a new trend or a viral social media conversation, brand managers are constantly jumping on bandwagons to seize a ray of the spotlight for their organizations.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Twitter scrambles to protect privacy, and YouTube cracks down on fake news.

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93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

FaceApp defends privacy record. An app that uses AI to edit users’ selfies has gone viral again , prompting a rash of privacy concerns and an official response from the company. Make sure your crisis response plans include a section on data breaches. Related reading: Report: Consumers say tech companies can do better on privacy and more. In a pro-privacy move, Apple would limit marketers’ tracking ability.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

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Twitter, Photos and Your Crisis Communications

Melissa Agnes

But what does it mean for your crisis communications and overall risk? So, what does this mean for your organization in terms or risk and crisis communications opportunities? This can potentially have more of a lasting impact than @mentioning does, since tagging doesn’t take up any of Twitter’s allotted 140 characters and remains associated to the picture as it begins to go viral. Crisis Preparedness

Crisis Ready Q&A: How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Melissa Agnes

Each month, I answer your crisis ready questions. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” This discussion explores: Strategic ways to successfully manage controversial viral issues. The power of banking goodwill and trust prior to experiencing an issue or crisis. Where the crisis management nuances lie and how to be prepared for all forms of incidents.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Protect your privacy in between meetings with a webcam cover. Grab this webcam with microphone and privacy cover for an all-in-one setup.

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy.

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Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Why you should care: News can spread through social media platforms quickly, wreaking havoc with your organization’s reputation and forcing you to respond and stem the crisis’s effects. privacy laws, including California’s Privacy Act.

How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. For those who did not watch the awards show, Kelly Steinbach (stage name Kelleth Cuthbert) went viral after Fiji Water hired her as a red carpet promotional model. The resulting pictures, punctuated with Steinbach’s wry half-smile and deadpan stare, went viral. Viral fame is both unpredictable and fleeting.

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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy.

Film 43

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues. Related reading: 4 crisis management keys.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California. The Verge reported that “the whole thing seems to be designed to go viral.”

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Here are today’s top stories: Instagram privacy hoax hooks big fish. Why it matters: Social media has sent the 24/7 news cycle into hyperdrive, and misinformation and “fake news” can go viral. The California Consumer Privacy Act (CCPA) takes effect Jan.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure. Why it matters: When addressing a crisis, it can help to acknowledge the problem in plain terms. Why you should not avoid confrontation in a crisis. A gate-crasher at the Chanel fashion show in Paris has made a viral moment after she joined the final runway parade without an invitation.

6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Showing leadership during a crisis. It’s not always about crisis management.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch. Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small PR with Green Giant. Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery. Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat.

Learning from United’s vow to ‘do better’

PR Daily

Responding to backlash from a now-viral video in which a passenger was dragged off a United flight after refusing to give up his seat, United Airline’s chief executive, Oscar Munoz, issued another apology on Tuesday. The cost of a crisis is often not measured in “here and now.”. RELATED: Keep your cool in a crisis with these tips.]. In a crisis, it’s even more important to respond as quickly and transparently as possible. United’s skies are continuing to look overcast.

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The communications lessons, on the other hand, will be covered in crisis management classes for many years. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. The many false stories that went viral prior leading up to the election fueled concerns that we’re entering a “post-factual” era when trust in legitimate media will only decline.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

The Washington Post reported : About an hour after the headline went viral, the Times announced that it had amended its wording. The Hong Kong-based airline updated its privacy policy, admitting it uses CCTV cameras in airport lounges and onboard the aircraft for “security purposes.” Why you should care: Consumers care about their privacy and how their data is being collected and used.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

Movements like #BlackLivesMatter and #MeToo went viral on Facebook — the hashtag #BlackLivesMatter was actually first used on Facebook — and this just wouldn’t have been possible in the same way before. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

Movements like #BlackLivesMatter and #MeToo went viral on Facebook — the hashtag #BlackLivesMatter was actually first used on Facebook — and this just wouldn’t have been possible in the same way before. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

Movements like #BlackLivesMatter and #MeToo went viral on Facebook — the hashtag #BlackLivesMatter was actually first used on Facebook — and this just wouldn’t have been possible in the same way before. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

Viral 40

12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile. I insert a clause in these contracts that identifies who controls communications with the media during a crisis,” says Hutton. Crisis Communications