5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. What do you do when you get negative press? His name is Dave Oates. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

OCTOBER 16, 2017

So, what I tell a lot of communicators that I talked with in the market is just ask them what’s important rather than try to sell them on a set of metrics before you even kind of got that initial buy-in. As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Crisis 157

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40