NewsWhip

JULY 12, 2022

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. Preparation Is everything in a crisis.

Communications 158

Communications Telecommunications Banking Crisis 158

Prohibition

APRIL 23, 2020

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. 1) Speaking Up Pays Off.

Brand 148

Brand Branding Sports Crisis 148

Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

DECEMBER 11, 2015

Back in the early days of the Internet, when AOL ruled the way we communicated, President Bill Clinton signed the Digital Millennium Copyright Act. In addition to the five main titles, the DMCA deals with everything from how you can share content on social media to what to do before issuing a takedown notification.

Telecommunications 120

Telecommunications Training Reputation Software 120