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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy.

Consumer 164
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 79
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I also supervise our excellent social media editor, Terry Kosdrosky. While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.