PR Interviews: Arik Hanson – 20:20 Vision
Norton's Notes
MAY 13, 2015
Walmart is the best example–see this case study I wrote about them earlier this year where they broke news using a blend of paid (marketing + SEO), owned (PR), and earned (PR). You’ll be surprised where that leads you. Do you believe Marketing, PR, and SEO will merge into one? Haven’t they already? So valuable.
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