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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Source : Automated Insights Associated Press Case Study . Unsupervised learning doesn’t need training data but instead has the system learn on the fly.