Sword and the Script

JANUARY 20, 2018

That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 100

Case Study B2B Study Marketing 100

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. This will also take new technology tools, but more importantly, unprecedented involvement on a strategic level by corporate communications pros.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48