article thumbnail

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. The post Shark Week Case Study: A Lesson in Crisis Management, Pt.

article thumbnail

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. In the case of a crisis, it’s best practice to have a simple, single-column, and text-only template at the ready. Email Marketing. We’d encourage G.W. Kerin Norton, Account Manager.

article thumbnail

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Source : Automated Insights Associated Press Case Study . Siri, find me the top food and wine reporters. in the mid-Western U.S.