Branding Marketing Storytelling Wireless 
Beyond PR
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. A great example of this is Amazon.
Sword and the Script
JANUARY 14, 2020
In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. I wanted to tackle the challenge of making our brand more prominent in mainstream media.
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The Hoffman Agency
FEBRUARY 21, 2023
By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. Industry terms such as SaaS, wireless, etc.,
The Hoffman Agency
FEBRUARY 21, 2023
By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. Industry terms such as SaaS, wireless, etc.,
Masters in Communications
FEBRUARY 12, 2022
So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Radio has many more uses today.
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