Branding Crisis Management Leadership Viral 
PRSay
APRIL 6, 2018
Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.
Melissa Agnes
MARCH 13, 2018
The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. This is what it means to be crisis ready. Crisis Ready. Let me explain.
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Melissa Agnes
SEPTEMBER 5, 2019
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.
Melissa Agnes
FEBRUARY 6, 2018
As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.
Melissa Agnes
FEBRUARY 5, 2018
The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Crisis Ready. The book to help you build an INVINCIBLE brand. Tune in to our conversation here: Subscribe to FIR on iTunes or for Android. **. By Melissa Agnes. Now available for preorder.
Melissa Agnes
MARCH 6, 2018
Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. It’s not always about crisis management. Check out Brunswick’s list of the most connected CEOs , topped by Wal-Mart’s Doug McMillon.
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