Remove Brand Remove International Remove Trade Shows Remove White Paper
article thumbnail

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178
article thumbnail

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. This idea could certainly work in another vertical for a brand with the moxie to pull it off.

B2B 64
article thumbnail

Is the Buyer’s Journey Becoming Passé?

Sword and the Script

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. I think business became fatigued with it all.

B2B 66
article thumbnail

2022 PR Predictions

Landis PR

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. In the U.S., Kind communication.

Trends 52
article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.