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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. The texts can have specific information for one customer or wider messages for more than one customer. Non-promotional touch.

Marketing 107
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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Expand Your Lists. Want more insights on social media listening?