Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Other food brands around the world have had fun with improbable flavours or products.

Transportation 71

Transportation Twitter Advertising Advertising 71

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 91

Publicity Radio Crisis Crisis Communications 91

Maxim Behar

SEPTEMBER 4, 2023

Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications.

Social Media 52

Social Media Media Writing Web 52