Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process. For communications professionals, there is nothing better than delivering your message right into your listeners’ ears.

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What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The electric car company may have closed its press shop, but the communications function remains vital. The move was first reported yesterday by Electrek, a news website that tracks the transportation industry’s shift from fossil fuels to electric.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

How travel brands can fill the social media void

PR Daily

The Transportation Security Administration (TSA) reports passenger air travel in June 2020 was only 20% of what it was in June 2019. RELATED: Join us for our Brand Storytelling During a Crisis Virtual Conference ].

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. That could mean scaling down if you’re in the transport sector, but scaling up if you’re in the health care sector. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Hello, communicators: . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

3 messaging lessons from funny highway safety signs

PR Daily

More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. According to Lisa Miller , traveler information manager for the Utah Department of Transportation: Ninety-nine percent of our feedback has been positive. Communicators can take away these three tips for effectively using humor in writing: State your point simply.

Boeing vows change after reports of missing safety features

PR Daily

government regulators were slow to respond to the crisis, and Boeing has defended the integrity of the aircraft in statements to the public. airlines or their regional carriers, the Federal Aviation Administration requires an Airline Transport Pilot certificate, which calls for at least 1,000-1,500 flight hours, depending on how the training was done. Boeing and airlines’ crisis response. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

30 jobs in the PR and marketing world

PR Daily

Coffee isn’t the only thing that will cost you an arm and a leg, if you live in Honolulu: It is also the most expensive when it comes to groceries, produce and transportation. which is headquartered there, seeks a marketing communications specialist. It summarizes the position: The Marketing Communications Specialist interfaces with key leaders and the sales force to ensure assigned projects and deliverables are executed seamlessly and on time.

Using surveys to guide your recovery

PR Daily

After the COVID-19 crisis, you need accurate data and insights to inform your messaging. While you might have been using employee surveys for years, most of us have not done so during and after a public health crisis—and it’s more important than ever to solicit employee input right now. Others take public transportation to work but feel the risks of exposure are just too high on a bus or subway. Looking for more insights on managing through this crisis?

Crucial workplace wellness trends

PR Daily

Even before COVID-19 turned our world upside-down, workplace stress, anxiety and burnout were all approaching crisis levels. FREE GUIDE: The role of managers during COVID-19, social unrest—and the next big crisis ]. Of course, increasing financial literacy and flexibility is nice, but helping employees cover childcare costs, transportation expenses, medical bills, student loans or groceries never goes out of style.).

Schools suspend on-site classes as COVID-19 spreads, Reddit launches a marketing feature, and Wingstop offers ‘wearable billboards’

PR Daily

Good morning, PR pros: As COVID-19 and organizations’ crisis responses dominate headlines and add tasks to communicators’ to-do lists, you might relate to The Washington Post’s recent TikTok video, shared by the publication’s “Department of Satire” writer and producer, Dave Jorgenson: Don’t touch your face pic.twitter.com/QMIMNdLjFK. We will reassess the policies as that date approaches and communicate any changes as early as circumstances permit.

Despite a drivers strike, Uber seeks to woo investors ahead of IPO

PR Daily

Organizers called for drivers and riders to turn off their apps and find alternative modes of transportation on May 8. Transportation officials have braced for the outage, with airport authorities issuing warnings to travelers and arranging for extra taxis. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Please consider supporting them by using a different means of transportation today. Crisis Communications Lyft Uber

Expedia to lay off thousands, influencer marketing trends, and TSA clarifies its TikTok stand

PR Daily

Why it matters: Aside from ensuring you tell your employees about job cuts before members of the news media find out, communicators should bolster themselves against potential layoffs by honing their skill sets and staying competitive with trends and cutting-edge tactics as well as foundational strategies. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. What’s the career path of a social media communicator?

Tesla responds to viral video of exploding car with video of its own

PR Daily

RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. The National Transportation Safety Board is investigating the fatal 2018 crash, as well as others involving the Palo Alto, Calif.-based Your CEO is crucial to your crisis response, so your organization must protect his or her credibility and power. CEOs shouldn’t be distant or detached during a crisis media management incident. Crisis Communications Tesla

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

Hello, communicators: Pizza Hut is celebrating this year’s graduates with free pizzas. Traders who return must wear masks, avoid taking public transportation and follow tough social-distancing rules, with newly erected Plexiglas barriers to help them stay apart. Why it’s important: Many organizations are focusing on reopening efforts, and no matter where you are in the process, your communications are a crucial step in your crisis strategy. CRISIS LEADERSHIP BOARD.

Southwest Airlines blames mechanics union for canceled flights

PR Daily

“I think it is an indication of problems,” said John Goglia, a former member of the National Transportation Safety Board. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. The crisis might not be confined to worker relations and grounded planes. The crisis for Southwest shows how hard it is to regain consumer trust after a crisis. Crisis Communications PR Southwest Airlines

Boeing faces scrutiny after another 737 MAX crash

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. National Transportation Safety Board. Ethiopian Airlines has kept consumers informed about its crisis with a series of bulletins, all shared from its Twitter handle. Crisis Communications 737 BoeingThe new model, which has sent stock prices soaring, was involved in Ethiopian Airlines’ crash Sunday and a similar disaster last fall. Can the company assure people that its planes are safe?

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

— Dept for Transport (@transportgovuk) September 23, 2019. Why it matters: When crafting your crisis response, be empathetic, humble and tactful. Though sticking to your key messages is crucial during a crisis, closing down without notice and stranding hundreds of thousands of travelers around the world is not a time to remind people that you have “put customers first” and are were “one of the best-loved brands in travel.”. PR crisis?

On Capitol Hill, hero pilot slams Boeing over 737 Max

PR Daily

It absolutely interferes with one’s ability to quickly analyze the crisis and take corrective action,” he said. RELATED: Join us for our Leadership and Executive Communications Conference ]. ” Carey says Boeing’s failures have created a “crisis of trust” between the airplane-maker and pilots. How would you advise Boeing to recapture pilots’ trust—and then communicate that message to wary consumers?

Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

That had many asking what the future was for the CMO, and for communications more broadly, as top communicators have been responsible for much more than ad placements and marketing messages. How are you structuring the leadership of your communications operations? Does your PR and communications team report to the CMO, or to another officer? Sustainable transport. With the return of Coca-Cola’s CMO, we want to know to whom communicators are reporting these days.

Happy little Vege-stunts


There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. advertising community management crisis communications pr public relations reputation management social media twitterCan you hear the Down Under lyrics being rewritten? “He He just smiled and gave me a Vegemite ice cream …”. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole.

7 truths about a career in communications

PR Daily

Summing up a communications career is a tall task, but a picture is worth a thousand words. Here’s what we learned from you on Twitter about the roles, responsibilities, challenges, triumphs and myths of communications: 1. A communications career is exciting—but stressful.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. How have you adopted more inclusive communications?

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise. As more users get their news and commentary from social media sites, communicators have a responsibility to help employees, executives, customers and partners be more savvy consumers of information. How and why communicators should fight the ‘fake news’ scourge.

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

PR Daily

Hello, communicators: Supreme Court Justice Ruth Bader Ginsburg died on Friday from complications of metastatic cancer of the pancreas. Her response is an example of a short, measured and effective crisis response. CRISIS LEADERSHIP NETWORK.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Uber is making a big bet in Las Vegas on public transportation as it rolls out features that will enable people to buy tickets for the public bus system through the app. No matter how you voted, you can help reach your learning and event goals this year by joining us at the Social Media Conference for PR, Marketing and Communications Professionals at Walt Disney World, March 11–13.

How revealing frustration sinks media interviews

PR Daily

New South Wales premier, Gladys Berejiklian, and transport minister, Andrew Constance, were riding a new $368 light rail in Newcastle ahead of its official launch. Consider these stories: “NSW Premier and Transport Minister mock reporter who asks them hard questions about Newcastle’s brand-new but ’empty’ $368million light rail system” – Daily Mail. Crisis Communications Media Relations

Uber's missteps lead to loss of London license

PR Daily

Transport for London, the governing body overseeing London’s transportation, is hitting Uber where it hurts. Transport for London (@TfL) September 22, 2017. Yet among riders, Uber remains popular as a cheap and easy mode of transportation. RELATED: Arm your team with the latest crisis communications strategies and tools. ]. Communicators, how would you respond to seeing your client or organization lose an operating license?

Boeing and FAA face tough questions on approval process

PR Daily

had drawn criticism from some, like former Transportation Secretary Ray LaHood, whose FAA grounded the Dreamliners in 2013, before the FAA made the call that it should have grounded the planes. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. An FAA spokesman declined to discuss what was communicated to the president. Crisis Communications Boeing FAA

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Department of Justice’s press release or a statement by Ajit Pai, Federal Communications Commision’s chairman. Department of Transportation’s Office of Inspector General. If that’s the tack you’re taking, make sure your organization is united and on board, your crisis response is prepared and you’re ready to receive criticism along with kudos.

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Is Uber's 'commitment to safety' enough to counter assault allegations?

PR Daily

In it, Cardenas makes this unfortunately timed statement: “We believe deeply that, alongside our driver partners, we have built the safest transportation option in 260 cities around the world.”. RELATED: Read how Emory University Hospital Managed its crisis communications in this free white paper. ]. It’s a new week, and that means another round of negative publicity for Uber.

Best Happy Hour Spots to Celebrate Your Wins


Whether you are in the office late to prep for a client launch, leveling up on account work or finalizing a comprehensive crisis communication plan, finding the time to celebrate your wins can often get lost amongst the workplace chaos. The speakeasy style hangout is perfect for those looking to escape the rainy streets of Seattle and transport to the prohibition era. The post Best Happy Hour Spots to Celebrate Your Wins appeared first on Barokas Communications.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. Market Boldly Podcast, Katrina Olson Strategic Communications. From Me to We, March Communications and YO Sperm Test. Let's Check In, JPA Health Communications and Center for Eating Disorders at Sheppard Pratt. Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia.

3 common crisis mistakes that PR pros make

PR Daily

That’s why many spokespeople commit communications errors in emergency situations. Here are three common crisis miscues that PR pros make—and how to avoid them so you respond with poise and patience the next time bad news strikes: 1. For instance, the Las Vegas Police Department released Sunday evening alerts that shared the number of people transported to the hospital, but not how many were injured or in critical condition, as that number was likely to change.

How to use your PR background at Thanksgiving

PR Daily

Here’s a foolproof guide from your neighborhood crisis communications professional to help ensure this year’s Thanksgiving is filled with warm fuzzies rather than white hot fury. The good news is that many potential challenges can be planned for ahead of time; venue and transportation should be the easiest obstacles to overcome. What can you learn now that the potential crisis has passed? SourceCode Communications.

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Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot. Chatbots are software applications that interact with people in natural language.

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Qatar Airways faces backlash after CEO dismisses female leadership

PR Daily

The chief executive for Qatar Airways has a history of making unfortunate comments; he had quipped minutes earlier that one of his new roles as chairman of the International Air Transport Association (IATA) was to “be less controversial.”. FREE GUIDE: 3 things you (probably) didn't know about crisis communications ]. Never one to avoid controversy, Akbar al Baker put his foot in his mouth—ankle deep—when asked how to address gender inequality in air travel.