PR Fuel

SEPTEMBER 16, 2020

Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation.

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Crisis Privacy Airlines Facebook 136

Flatiron Communications

APRIL 17, 2020

In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. spokesperson acknowledged that communication could have been better, but cited complications due to the chaos caused by COVID-19.

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Crisis Internal International Radio 56

Solo PR Pro

FEBRUARY 7, 2023

Their archaic system couldn’t keep track of where its crew members and pilots were after so many flights were canceled. She also shares that during any big launch with a client, she asks a list of questions about their technology and runs through their customer facing system herself. Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

PR in High Definition

JANUARY 17, 2017

These things happen – and actually most of the media scrutiny wasn’t about the failure on stage but about Faraday Future’s reaction. A backlash of coverage and social posts which attacked the brand. These crisis communications statements need to also appease your investors, if relevant. Stay true to your brand.

Crisis 48

Crisis Crisis Communications Internal International 48