article thumbnail

What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

article thumbnail

How To Hire The Best PR Firm For You

PR Insiders

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. Happy publicizing!

Radio 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind the Headlines With Matt Sutton

Cision

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. My daily newspaper of choice is…The New York Times. Rapid Fire Round. I laugh most at…myself.

article thumbnail

Behind the Headlines With Dan Gregory

Cision

When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. For every book you read about public relations, read three more about completely unrelated topics. My daily newspaper of choice is…The Washington Post.

Policies 120
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’

article thumbnail

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. Maxim: 2 cents worth of Work Affairs, which was a big newspaper. Get busy doing public outreach.

Hotels 64
article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Caro book about Robert Moses who built New York. You have to be able to prioritize starting every strategy with insights and analytics. It really has to be at the center of what you do.

Data 78