Remove Books Remove Newspapers Remove Public Affairs Remove Viral
article thumbnail

What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

article thumbnail

Behind the Headlines With Matt Sutton

Cision

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Headlines With Dan Gregory

Cision

When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

Policies 120
article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Caro book about Robert Moses who built New York. You have to be able to prioritize starting every strategy with insights and analytics. It really has to be at the center of what you do.

Data 78