Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Functional level – Public relations should be an integrated communication function and separate from other management functions including marketing.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Pitching, planning, even video footage and B-roll (filmed background material)—all are shared over digital wiring. After all, I am emailing to my book editor just today. Look at your own inbox.

Pitching 40

Pitching Film Radio Twitter 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. Good relationships start with a thorough understanding of what it is your stakeholders value the most.”. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40