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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

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5 Things to Research Before Pitching Freelancers

Cision

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Similarly, those reporters who contribute regularly to The New York Times likely aren’t going to want to pitch an exclusive story to The Wall Street Journal. So don’t ask.

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What journalists need from PR pitches

Presspage

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. If the image is to go into print, it needs to be at least 1MB. You know what the goal is and perhaps you’ve even got KPIs you know you need to hit for the quarter.

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Can I Have a Word? Five, Actually

Waxing UnLyrical

Please download and read it at your leisure, you will enjoy it. The inimitable Jay Baer will join us (have you read my review of his new book, Youtility ? 4: Who’s on a Washington Business Journal list? Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online!

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4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Quality still rules the day in journalism and PR. You just have to start with print,” she said.