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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64
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Top 7 Communication Resources

Critical Mention

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Art of Public Speaking.

Resources 136
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

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Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

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Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. Practitioners have a responsibility to work to ethical standards.