Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!) , but instead about the trends bubbling up just below the surface. Why the corporate blog isn’t content marketing’s home base anymore. IoT *Will* Impact PR.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Communications Conversations

FEBRUARY 23, 2015

Everything from executive communications to media relations to employee communications falls under its umbrella. We read about it on blogs and industry publications. Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. They must be able to hold and lead a meeting.

Corporate 60

Corporate Communications Employee Conference 60

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. Dinty Moore” marketing campaign for Hormel’s beef stew. Why does the Lumberjacked Lumbersexuals campaign work so well?

Marketing 48

Marketing Video Consumer Agency 48

Waxing UnLyrical

JANUARY 4, 2011

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. All this via one bare-bones blog and a Facebook group. Apprehensions of a social bubble, destined to eventually attain saturation, still linger. Image: Gaurovonomics via Flickr, CC 2.0

Social Media 78

Social Media Web Media Measurement 78

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. My son Rowan on his first day of Kindergarten. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

FEBRUARY 2, 2006

Stephanie Houghton of Dera, Roslan & Campion PR just sent me her third fourth bad pitch. Rather than post the worst one and tell you why it stinks, there’s a bigger lesson. My response did not connect all the dots, but I gave Stephanie a hint to visit my blog (my sig file links to it) and quickly ascertain what I write about.

Pitching 40

Pitching Government Blogging Meeting 40