Remove category industry-news
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. If you answered yes, you’d be wrong!

Media 98
article thumbnail

Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. “We

article thumbnail

Thoughts on Promoting Thought Leadership

Reputation Us

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. Basically, will TV/radio work, or should they mostly respond via email to online/print queries?

article thumbnail

The Top 10 Books of 2016 (According to Zude)

ZudePR

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Here’s an extract: “How to create interesting content for a boring product or stale industry. Hot off the printed press. If you fit into the latter category, this book will give you hope.

Writing 84
article thumbnail

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.