article thumbnail

Outwrite Robots: Write a Better Press Release Than AI | Business Wire Blog

Business Wire

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 388
article thumbnail

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?

Writing 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Write a Great Press Release: Best Practices, AI Tips & Examples

Prowly

“All publicity is good publicity” supposedly comes from the 19th century circus owner, Phineas Barnum. In reality it is crucial to shape your narrative and deliver it to the right media, not […] The post How to Write a Great Press Release: Best Practices, AI Tips & Examples appeared first on Prowly Blog.

Examples 118
article thumbnail

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

article thumbnail

From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021) | Business Wire Blog

Business Wire

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196
article thumbnail

How to Create Effective Public Relations Writing

5W PR

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Goals and Objectives. Measurements. Content Calendar.

Writing 88
article thumbnail

From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 218