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How to Improve Your Social Media Targeting

Cision

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. We can help!

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How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

They get a new customer from LinkedIn every single week. In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. We are launching our conversion tracking product pretty soon.

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#19: Building a framework for reputation management

NewsWhip

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.