Blogging Creativity Knowledge Base Reputation 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.
Contently - Strategy
NOVEMBER 27, 2018
If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Develop a distribution strategy.
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