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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog. Scott Monty’s Blog (his “This Week in Digital” posts are a must-read). Chel Wolverton’s Blog. Free People Blog.

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Where to from here?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Develop a distribution strategy.

Strategy 108