Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. TV reporters now must handle social media, and newspaper reporters have to shoot video. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Product launches. How’s your company’s culture and diversity? Student Loans. Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. For example: A lawsuit alleging dangerous product defects. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60