5W PR

MARCH 4, 2024

That’s where content marketing takes off. Building trust is the key to winning loyal customers in this fiercely competitive market. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Fuelling wanderlust with stories Forget about dusty brochures and stock photos.

Travel 78

Travel Consumer Strategy Tourism 78

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. Jake Wallace , senior marketing communications specialist, Trimble Transporation.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Beyond PR

APRIL 11, 2018

While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR. And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. “I

Instagram 74

Instagram Pitching Media Tourism 74