Remove Blogging Remove Consumer Remove Print Remove Trade Shows
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Buy reprints and hand them out at a trade show.

Media 102
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos can be distributed across social media as well as on your own business blog or website.

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Post Launch Marketing Strategy

5W PR

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a physical product, you can give away physical free samples. Conclusion.

Strategy 133
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Semi-controlled chaos.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!