ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MARCH 27, 2019

Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here.

Strategy 61

Strategy Marketing SEO Social Media 61

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 108

Strategy How To Content Marketing Analysis 108