5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. They allow you to see what people are saying about you on social media, blogs, forums and more. 10. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a small business, ethics are crucial.

Writing 97

Writing Small Business SEO Local 97

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. The short answer is, absolutely. This is called the lead.

Writing 62

Writing SEO Google Local 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. Weather may sound boring, but it’s actually a rich story idea with high local relevance.

Film 180

Film Small Business Pitching Comparison 180