The Extra Mile PR Strategy: Wow Your Customers
Doctor Spin
APRIL 17, 2023
Every once in a while, an organisation goes the extra mile to keep its customers happy. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. The extra mile PR strategy is simple yet powerful.
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