Onclusive
JULY 13, 2021
With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study. Read the full case study. Read the full case study.
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” What does the study say? That goldfish statistic just won’t die.
Doctor Spin
NOVEMBER 22, 2023
This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. This could involve collaborating with academic institutions or investing in in-house studies to explore how digital media consumption affects employee performance and consumer behaviour.
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