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How To Create Great Content With Your Data

Cision

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

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Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Big data has many great uses, not least of all in academic study to help us understand public health and disease more. Mass communication aims to meet these needs.

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