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How To Create Great Content With Your Data

Cision

For this small business to generate awareness (targeting rideshare drivers who are Vugo’s primary customers), Vugo came up with some statistics about their current clients, published their findings , and created an infographic to highlight key figures.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

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Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

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