Remove Big Data Remove Internal Remove Local Remove Small Business
article thumbnail

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling. Goals first, then numbers.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Big data has many great uses, not least of all in academic study to help us understand public health and disease more. Mass communication aims to meet these needs.

Ethics 52