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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What do they care about?

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. I mean, maybe the creation of radio might have been like this at the time in the early 1900s, late 1800s, but artificial intelligence is here. It’s being used by big firms. How do we use this big data that we capture?

Ethics 92
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky. Sand Hill: Mining an Untapped Vein of Enterprise Big Data. d) Facial recognition check-in.