NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Ethical Voices

MARCH 14, 2022

What do you see as some of the big PR ethics challenges for today and tomorrow? I think technology is both an advantage and potentially a challenge. It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community.

Ethics 52

Ethics Publicity Data Agency 52

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. By and large, I think this is a great thing. Don’t put all your IoT eggs in one basket, I guess?

Trends 56

Trends Big Data Mobile Conference 56

Stuart Bruce

NOVEMBER 11, 2016

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Technology. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154