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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. ” What’s happening in public relations is happening right now in independent journalism. “Not all predictions are positive.

Marketing 108
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News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. Carrie Melago, Wall Street Journal/NY. Carrie Melago , news editor, Wall Street Journal/Greater New York (beeper in hand), talking about the unfolding news of a fatally injured NYC firefighter on the Saturday of July 4 weekend.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

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How the Explainer Changed Digital Media Forever

Contently - Strategy

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52
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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.

Banking 202