Sword and the Script

NOVEMBER 9, 2021

“In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. The report says journalism email open rates dropped 8% from 36% to 28%.

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Software Banking Technology Data 94

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. These folks want to talk about their needs outside the scope of actual pitches. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

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Content Marketing Infographics Insurance Insurance 111

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention.

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Reddit Social Media Pitching Comparison 120